Summer Work
Task 1
What do you think are the major elements of an album marketing campaign ?
The key elements for a successful marketing campaign are simple , a band has to rely on digital distribution . An artist needs to be able to release their album in a modern way that their target audience wants to receive and listen to the music in that way. Artist will want to stand out on the major marketing distributors like iTunes and Spotify to attract a worldwide fan presence. An online presence is key to a band/artists success , anything where fans can receive any information about the band is crucial , such as a personal website . It seems that Social media is also arguably one of the most important things to an artist’s album marketing campaign. An artist will want to have a twitter account and instagram to regularly keep fans update with their recent stuff so fans can keep in touch with them and get e!cited about the thins the artist has to offer.For an up and coming band YouTube is also a great place to get your music heard as people can easily access your videos .
Another good way to advertise the bands album is o announce a huge global tour which will encourage your target audience to listen to the album before they see the band on tour.
Finally to take it to the next step , the band would have to release some merchandise to accompany the album on its release such as t-shirts , signed posters etc.
Where have you encountered these elements in your daily life?
There are many places that i have encountered these elements. One of the more recent ones being Leeds festival 2014 , where i was overwhelmed with posters of album releases from various different artists everywhere.There were also various little stalls selling band merchandise like t-shirts/ hoodys' and other goods.Other places that i have seen it in daily life is when chatting with friends (word of mouth) my friends often show me new songs/albums/artists. i have also encountered these elements hugely on social media such as twitter and instagram where i follow my favourite artists and they update me with their recent life. i also have Spotify, this enables me to access almost all known music in the world. This is where i most often encounter elements of marketing campaigns.
What factors make you ' like' a band and therefore download their music( buy their albums or attend their concerts) How do you decide which band is 'cool' and which is not ?
There are many influential factors that decide weather i like a band or not . If my friends recommend a band or artist , then usually i will give them a listen . When one of my favourite artists make a song with another artist , or make a stage appearance with them , then normally i will begin to like that artist.Another factor that makes me like a band is the overall styling of the band , if a band dress well and look good then i will tend to favour them more. The lyrics of the songs that a band make me like them as well , i like a band who's lyrics actually have a meaning behind them and have powerful message.
What makes a music video unique ?
When and where do you watch music videos ?
Generally i watch most of the music videos on YouTube as it is very easily accessible for me , that would be my first option.Other times if i'm at home i may put a music channel on the television and catch a few music videos on there.
Another good way to advertise the bands album is o announce a huge global tour which will encourage your target audience to listen to the album before they see the band on tour.
Finally to take it to the next step , the band would have to release some merchandise to accompany the album on its release such as t-shirts , signed posters etc.
Where have you encountered these elements in your daily life?
There are many places that i have encountered these elements. One of the more recent ones being Leeds festival 2014 , where i was overwhelmed with posters of album releases from various different artists everywhere.There were also various little stalls selling band merchandise like t-shirts/ hoodys' and other goods.Other places that i have seen it in daily life is when chatting with friends (word of mouth) my friends often show me new songs/albums/artists. i have also encountered these elements hugely on social media such as twitter and instagram where i follow my favourite artists and they update me with their recent life. i also have Spotify, this enables me to access almost all known music in the world. This is where i most often encounter elements of marketing campaigns.
What factors make you ' like' a band and therefore download their music( buy their albums or attend their concerts) How do you decide which band is 'cool' and which is not ?
There are many influential factors that decide weather i like a band or not . If my friends recommend a band or artist , then usually i will give them a listen . When one of my favourite artists make a song with another artist , or make a stage appearance with them , then normally i will begin to like that artist.Another factor that makes me like a band is the overall styling of the band , if a band dress well and look good then i will tend to favour them more. The lyrics of the songs that a band make me like them as well , i like a band who's lyrics actually have a meaning behind them and have powerful message.
What makes a music video unique ?
When and where do you watch music videos ?
Generally i watch most of the music videos on YouTube as it is very easily accessible for me , that would be my first option.Other times if i'm at home i may put a music channel on the television and catch a few music videos on there.
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